Dear Friends,

Perhaps you've wondered why, in this bustling world, a brand named 'Monian' (無念) came into being. This isn't just a business story; it's more like a profound self-inquiry and response within my personal life journey. It all, perhaps, began when I was 13, embarking on my solo journey to the United States for higher education.

At that time, I was like a seed carried by the wind to a foreign land, transplanted from the fertile soil of traditional Chinese Confucian culture into the free and vibrant ground of the West. Navigating between two distinct yet equally profound cultural systems, I learned to observe the world from a unique perspective. This cross-cultural experience granted me rich insights, and it also allowed me to witness a heartbreaking phenomenon in modern society.

We live in an era of high pressure and fast pace. Mobile phones, the internet, countless pieces of information surge like a tide, overwhelming us. People seem to be swept along by the enormous machine of society, rushing day after day, yet rarely pausing to calmly reflect on their life goals or listen to their inner voice. I saw many people losing their inner peace as a result, squeezed out of every minute and second by society, their eyes filled with confusion and exhaustion. This heartache stung me like a needle.

I deeply believe that peace is not weakness; it is precisely a symbol of powerful inner strength. When one can maintain inner tranquility amidst the chaos, they possess the confidence to face challenges and move forward bravely. Therefore, I founded 'Monian.' This is not just a brand; it is a vision, a platform hoping to gather those who feel lost and bewildered under societal pressure. We hope to unite everyone to seek that long-lost peace, to let go of hostility towards others, to face their true selves, and once peace is found, to bravely confront the world.

This is an invitation, a journey of returning to the inner self and finding one's true essence. I look forward to walking this path with you.

Sincerely,

Chris Chen
Founder of Monian

Monian's Birth: A Call from the Era Zen Ritual

The birth of 'Monian' is no accident; it is a profound response to the call of our times. We find ourselves in 2024, an era full of contradictions. The shadows of the post-pandemic world have not entirely lifted, a global sense of anxiety permeates, and issues of mind, body, and spirit have gained unprecedented attention. People are beginning to realize that external material abundance cannot fully fill the void within.

Yet, ironically, as we yearn to return inward, we find ourselves swept away by the torrent of modern technology. Mobile phones, the internet—these tools that bring immense information, while convenient, have also subtly become accomplices in our self-loss. In ancient times, without these distractions, how did people explore their inner strength? They did so through meditation, quiet contemplation, and connection with nature, delving into their consciousness without external interference.

And now, we are inseparable from our phones. In an era where we must coexist with these information carriers, how can we avoid losing our inner selves? This is precisely the question 'Monian' seeks to deeply explore and resolve. We do not advocate escaping reality, but rather hope to carve out an inner sanctuary for you amidst the clamor of the real world. We believe that even in an age of information explosion, you can still find your own peace, remain unshaken by external influences, and truly become the master of your inner self.

The Healer's Self-Healing: The Founder's Awakening Journey culture

The birth of 'Monian' is not just a response to the times; it is a true reflection of my personal awakening journey. During my studies and growth in a foreign land, I, like many others, was once trapped by the fast pace of life and immense academic and social pressures. During that time, I often felt lost, anxious, and even momentarily lost my direction. I tried to find answers externally, only to discover that those seemingly glamorous definitions of success could not truly fill the void within.

Until one day, I began to explore inwards. I reconnected with the Eastern wisdom I had absorbed since childhood, learning meditation, practicing mindfulness, and delving into the philosophy of mind-body balance in traditional Chinese culture. This was a long and arduous process, full of self-doubt and breakthroughs. However, it was precisely during this journey of 'the healer's self-healing' that I gradually found inner peace and clearly saw the meaning of 'Monian'—it is not just a concept, but a way of life, a wisdom to stay clear-headed amidst the clamor and find tranquility amidst the chaos.

It is this profound personal experience that firmly convinced me that true strength originates from within. I have integrated this awakening and insight into every detail of 'Monian,' from the product design philosophy to the brand's cultural dissemination. Through 'Monian,' we hope to share this self-healing experience with more people, allowing everyone to find their own inner peace and strength on their life journey.

Monian's Philosophy: Returning to Authenticity, Finding Inner Strength Monian Culture

The philosophical core of 'Monian' is to 'return to authenticity and find inner strength.' In this era that pursues external achievements and material abundance, we often forget that true richness and power actually originate from deep within us. Monian does not ask you to abandon your pursuits, but rather hopes that you learn not to lose yourself in the process of pursuing, and not to be swayed by external voices.

Our product philosophy is precisely based on this. We do not sell superficiality; we only provide tools to help you reconnect with inner peace. Whether it's our carefully blended natural incense sticks or future meditation aid products, their original design intention is to create a space where you can temporarily set aside external distractions, focus on your breath, and listen to your inner voice. We deeply believe that when you return to your most authentic state, that innate inner strength will naturally emerge.

This is also a cultural inheritance. We draw nourishment from ancient Chinese wisdom, integrating the Zen concept of 'Wunian' (no-thought), the Taoist idea of 'Qingjing Wuwei' (tranquility and non-action), and the Confucian principle of 'self-cultivation' into every detail of modern life. Through 'Monian,' we hope to help more people rediscover and experience the profoundness and practicality of Eastern wisdom, allowing ancient philosophies to radiate new vitality in contemporary life.

Monian's Promise: Walking with You Towards Peace

Monian is not just a brand; it is a promise. We promise to walk with you on this path of seeking inner peace. We know that this journey is not always smooth, with moments of confusion and setbacks. Therefore, we hope Monian can become your spiritual haven in this bustling world—a place where you can always stop, recharge, and restart.

We are committed to building a close-knit community, gathering those who feel lost under societal pressure and yearn for inner growth. Here, you can share your confusions and find like-minded companions to learn and grow together. We will regularly organize online and offline events, sharing meditation techniques, traditional cultural wisdom, and how to practice the philosophy of 'Monian' in daily life.

Looking ahead, Monian will continue to explore and develop more products and services that help people return inward and find peace. Through continuous effort, we hope Monian becomes synonymous with a way of life, guiding more people to recognize the power of their inner strength and bravely face life's challenges. We believe that as more people find inner peace, this world will become more harmonious and beautiful.

Monian, More Than a Brand, A Way of Life

Looking back at it all...（原文继续）

Looking back at it all, from that 13-year-old stepping onto foreign soil to the birth of 'Monian' today, this is not just my personal growth trajectory, but a profound response to a contemporary issue. Why was 'Monian' founded? The answer is deeply rooted in the heartache for the high pressure and confusion of modern society, and in the firm belief in humanity's inner potential.

'Monian' was founded from a simple yet strong desire: to help everyone rediscover that long-lost inner peace amidst the clamor. This peace is not an escape, but strength; not numbness, but clarity. It allows us to face our true selves, let go of unnecessary attachments and hostility, and bravely live authentically.

So, 'Monian' is more than just a brand; it is an invitation, an advocacy for a way of life. We invite you to join this journey of returning inward, to explore with us the modern application of ancient wisdom, and let the wisps of incense smoke guide you in finding inner tranquility. May we all, with 'Monian' by our side, ignite our inner light and bravely and peacefully face the world.